How do you get people to immediately stop what they’re doing and willingly help you do what ever you ask?crying-child-cropped1

Just walk in with a crying baby or toddler.

Nothing demands attention more than the constant cries of a child in pain.

This is what they call in business, “a burning platform.”  In other words, it is something that everyone should be concerned about, something that everyone is willing to help resolve because it is in their best interest and the best interest of the group.

But if you don’t happen to have a crying baby handy, how do you communicate a ‘burning platform’ message to others who need to hear it?


photo by egg on stilts

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s