How do you get people to immediately stop what they’re doing and willingly help you do what ever you ask?
Just walk in with a crying baby or toddler.
Nothing demands attention more than the constant cries of a child in pain.
This is what they call in business, “a burning platform.” In other words, it is something that everyone should be concerned about, something that everyone is willing to help resolve because it is in their best interest and the best interest of the group.
But if you don’t happen to have a crying baby handy, how do you communicate a ‘burning platform’ message to others who need to hear it?
photo by egg on stilts
The Rex Blog 