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Idea Adoption

Everyone has ideas.

And they want others to believe in them.

In fact, they’d like everyone to believe in them. Or, at least as many people as possible.

But that takes work.

And there’s a process that needs to occur before a bunch of people will believe in your idea.

It has been studied for years, and it has been scientifically mapped out. It is called the Diffusion of Innovation or Rogers Adoption Curve.

And if you want to take an idea to the masses, you have to follow the process.

You must first start with finding the innovators and early adopters. Then, only after your idea has matured enough to gain favor with the early majority, then the late majority, will you have reached most everyone.

Seth Godin explains the process very well here:

How idea adoption works–The Idea Progression | Seth’s Blog

And that was in 2015, so it’s not a new idea.

In fact, Rogers first introduced it in his book in 1962. And it has still held true today.

Hmm… maybe some things don’t change 🙂

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