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Books

Citizen Marketers

A while ago I posted about a group I joined where we were getting our Personal MBA.  It amounts to reading a bunch of the latest business books and having discussions about them, even sometimes having the authors speak to us in an online forum.

Well, we’ve actually called our version the Alt-MBA (for Alternative) and have been going gangbusters.  We’ve picked our own list of 25 books that we’re reading in 25 weeks, and our only graduation requirement is that we have to teach someone else something we learned.

Now, I’ll admit, I haven’t been keeping up with reading every book (actually the first few were ones I’ve already read) but I’ve still learned a lot from the summary presentations and the discussions, and will be catching up by purchasing a few tomorrow.

So what I really wanted to share today is this latest book presentation on Citizen Marketers by Ben McConnell and Jackie Huba.  The presentation is by Cassie Pruett and is best viewed in full screen mode. (She does an awesome job.)  Check it out, it’s only 22 slides and will take you 2 minutes.

By the way, all our presentations are located on SlideShare and all of our podcasts are on iTunes.  A good idea would have been for me to share these presentations once a week when they come out, but since I just thought of it, I’ll try and catch up (we’re only on week 7.)

Anyway, Citizen Marketers is a good one about the new influencers and how it’s all about the online community and (digital) word of mouth these days.

Now go tell someone about it.