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Companies set up systems in order to produce their products, then they put their heads down and produce. tools

“We don’t have time for that new fangled mumbo jumbo, we’re busy doing real work here.”

I wonder when the first company decided that telephones were a good idea to give their workers?

And give a computer to every employee? That’s crazy talk!

I do remember when everyone in our company was given full access to the internet.  That was quite the controversy.  “They’ll just be surfin’ the web all day.”  Maybe, but it seems like each new advance in tools or technology requires a lot of trust.  Mostly because the most powerful tools can be used for good or bad, productivity or wastefulness, innovation or drivel.

Well, here we are in another phase of new tools – Web 2.0.  It seems like companies should be able to learn from the past.  And I think they are, but there is still resistance, and progress is slow.  Again, trust is a factor, plus a lack of understanding of the impact or potential that the new tools can provide.

Here is a great article from a reputable source (McKinsey) on how companies can make the new Web 2.0 tools work for them.  

The info is out there.  Companies really have no excuse for not understanding  and benefitting from new things.

flickr photo by docman

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