Books Consultants

What Matters Now

Well, he’s done it again.  Seth Godin has unleashed an idea virus.

People like him have tremendous clout and power because so many people follow his every move.  But he also is able to utilize his power effectively because he doesn’t abuse it.  He doesn’t ask people to do things very often.  Most of the time he is giving out things, like wisdom, helpful hints, big ideas, links to others’ big ideas, sharing stories of amazing people, and so on.  This builds his respect and increases the number of followers.

Then, when he decides to make a real splash, he launches a request to his fans, which then become his army.

Except this time, he’s not just promoting his own book , but he’s using a multiplier of 70 major thinkers who have huge followings themselves, to promote his book and to promote their material.

He has brought them all together to publish a free e-book called “What Matters Now” and has asked everyone to spread it, tweet it, blog about it, and share it (oh yeah, and read it.)

Seth has found a way to tap into millions of people by collaborating with many leaders.

Yeah, it may look like I’m just a follower, but there is so much to learn here.  And his message is that every one of us can be a leader.  That feels good.

So what are you waiting for?

Download the free .pdf: what-matters-now


Because of a Blog

You wouldn’t think that your life could change much just by reading a blog, but somehow mine did.

Maybe because it wasn’t just any old blog that I started reading.  I knew there were  millions of them out there, so it seemed like a good idea to just start with who I thought was probably the best (based on my limited knowledge.)  And as it turns out, after a year or so, and reading a lot of other blogs, I still think it’s the best.

I’m talking about the blog of Seth Godin.

Soon after I started reading it, things began happening to me. 

One day, in one of his posts, Seth offered an opportunity to have our picture on the cover of his next book.  All we had to do was send him a mug shot.  So I said, “Why not?” and sent one in.

Then he made an offer that if we pre-purchased his book before it was released, we could join his Triiibe, an online community hosted on  It just so happens that today, July 29th, is the one year anniversary of the launch of this Triiibe (the 3 i’s have special meaning).

And what a year it has been!

It’s kind of hard to explain, but when you bring a diverse group of smart, take initiative -type people together, you get a lot of good discussion, education, and an opportunity to make something happen.  Which is just what we did.

We published two e-books, got one of us to speak at the TED Conference, helped a graphic artist start a comic column, provided some consulting for a company, created more Squidoo pages, started multiple movements, and most of all, built relationships that have enabled countless more things to happen.

And that’s just what the triiibe has done, from my corner, off the top of my head.

In my own personal life, in the past year I’ve been promoted to a dream position as a community builder at the highest levels of the company, started my own blogs (inside and outside the company), earned an Alternate MBA, read many books, organized some big events, and took leadership in making a difference.

All because I started reading a blog.

Who knows, maybe big things could happen to you if you pick the right blog to read.

PS. And my picture did make it into the inside cover of “Tribes: We Need You to Lead Us” (good luck finding it)

Today, in honor of the one year anniversay, a bunch of Triiibe members blogged about their experience. The image below links to another person on the list, but here’s a link to the whole list of Triiibal blogs:


Books Web sites

Changing the World

What happens when you write a blog post every day for two months and then all of a sudden stop?

Well, both of your readers get upset.

Or, nobody notices.

I’m hoping the later.

But here’s something that might be interesting.

Seth Godin doesn’t promote too many books from other people, only when it’s something he completely believes in.  And let me tell you that Jacqueline Novogratz, founder of the Acumen Fund, is one of his favorite people.  So when she releases her first book, The Blue Sweater, you know he is going to promote it as best as he can.

Here is his explanation of why you should buy her book.  (I wouldn’t doubt that he is the anonymous donor.)

I think this is interesting because we’re learning how possible it really is to change the world.  Maybe because there are so many parts of the world that have a lot of room for improvement, and we’re able to more easily connect those who can help with those who need the help.

I’m guessing that is what The Blue Sweater is about since the subtitle is “Bridging the Gap Between Rich and Poor in an Interconnected World”.

That looks like a good book to own.  Plus, by buying it, you are doing your part to change the world.