Here’s the post I reference: http://sethgodin.typepad.com/seths_blog/2011/10/eliminating-the-impulse-to-stall.html
We Are All Weird by Seth Godin
Uncertainty: Turning Fear and Doubt into Fuel for Brilliance by Jonathan Fields
The latest Domino Project book release – Zig Ziglar’s Goal Setting Program, updated and curated by Seth Godin.
Here’s Seth’s ‘Quality’ post that I mention.
Seth Godin’s interview with Nora Young.
Get your free book here before April 20th.
You know you want to…
If you haven’t heard about it, Seth Godin, one of my favorite authors, is on a mission to change the book publishing industry. As someone who has written many books, he knows the industry, the players, and the forces involved, so he knows what trends are happening now to create an opportunity for a new model to emerge.
This new model is called The Domino Project. And even though no one really knows exactly how it will work, you can bet that it will be remarkable because it has the genius of Seth Godin behind it.
This is a new model for spreading ideas, because books are just the medium or the souveniors of the ideas. He has a small team who is working with him on this project, but he is looking for more people to be messengers ‘on the street’ so to speak, to spread the word and work the ‘outposts’ of this effort.
If you want to be a part of this movement, apply here by Friday, January 28th at noon ET.
Otherwise, at least just subscribe to the newsletter so you can be in on what’s happening.
I think it’s a fascinating idea. Seth knows what he’s doing. So be on the lookout for changes coming to the business of spreading messages.
Do you remember what a Linchpin is?
It’s a piece of hardware that keeps the wheels on. Not on today’s cars, but on wagons many years ago. Today, they keep all kinds of things together. The linchpin has the highest usefulness to weight ratio of any other part. Without one, your whole system falls apart. It’s indispensable.
And that’s exactly what Seth Godin says you can be.
Quoted as being his “most important work ever” Seth’s latest book, Linchpin, cuts straight to the core of where making change happens: inside each individual’s brain and their ability to choose.
“This time it’s personal” he says. Not personal for him (although it is very much so) but personal for you. He wants you to make a personal choice. He wants you to choose to make a difference.
When we understand that a simple decision is all that is necessary to get started, it doesn’t seem too far out of reach. And when we believe the fact that we all have a little genius in us, capable of looking at something that others are stuck on and getting them unstuck, then we can begin to create our art – the thing that only we can do, that changes other people for the better.
I experienced linchpin-like change when I ignored my lizard brain that tries to keep me safe and in the status quo, and traveled to New York for Seth’s launch presentation of this book and to meet members of his online community that he created for his previous book, Tribes. It was a remarkable experience that needs a separate post.
Right now, I just want to say that this work of art from Seth is so packed with powerful concepts that it’s going to take a few readings and underlining to help me really understand and apply it effectively. From my first read-through I know that I need to develop the skills of becoming indispensable to those around me.
For me, more studying is necessary because he doesn’t provide a map, he doesn’t tell you how to do it. He only explains the skills, abilities, and characteristics of a linchpin, and why they are so critical in today’s environment. Without the map, the easy ‘how to’ answers, Seth makes attaining linchpin status more meaningful. It takes real work to develop those abilities (for those who don’t already have them), but Seth makes a great case for why it is worth it.
I hope I’ve made the case for why you should read the book.
You may not have the same anticipation or excitement as I did in this video, but it makes the book so much better if you do.
Well, he’s done it again. Seth Godin has unleashed an idea virus.
People like him have tremendous clout and power because so many people follow his every move. But he also is able to utilize his power effectively because he doesn’t abuse it. He doesn’t ask people to do things very often. Most of the time he is giving out things, like wisdom, helpful hints, big ideas, links to others’ big ideas, sharing stories of amazing people, and so on. This builds his respect and increases the number of followers.
Then, when he decides to make a real splash, he launches a request to his fans, which then become his army.
Except this time, he’s not just promoting his own book , but he’s using a multiplier of 70 major thinkers who have huge followings themselves, to promote his book and to promote their material.
He has brought them all together to publish a free e-book called “What Matters Now” and has asked everyone to spread it, tweet it, blog about it, and share it (oh yeah, and read it.)
Seth has found a way to tap into millions of people by collaborating with many leaders.
Yeah, it may look like I’m just a follower, but there is so much to learn here. And his message is that every one of us can be a leader. That feels good.
So what are you waiting for?
Download the free .pdf: what-matters-now