The main way people are spreading word about their ‘stuff’ is to ask people who can reach a lot of people to talk about it. In other words, they ask famous bloggers to blog about it.
This is somewhat analagous to trying to get your commercial on TV during the Super Bowl instead of putting it up on a local PBS channel. But I think there is less money that exchanges hands, even though it is probably more effective advertising.
So if you want to try and ask a famous blogger to promote your stuff, Chris Brogan has some great tips. And it involves a little more effort than slappin’ down dollar bills. This is the ‘Trust Economy’, maybe more work, but probably more valuable than cash.
There’s also another tactic you can use in this new economy. Instead of asking a famous blogger like Chris Brogan to promote your stuff, you can also easily ask someone else you already know (built trust with) to blog about your stuff. Sure, their blog may not go out to hundreds of thousands of people, but maybe they might reach a few people. And who knows, maybe those few people might tell a few more people about your stuff, and so on.
If you get enough small time people blogging about it, you just might reach a big time audience.
I guess what I’m saying is that if you want me to mention something for you, just go ahead and ask. It could be a mutual benefit for both of us. (If your thing is really cool.)