There are a lot of things I haven’t done.
Let me re-phrase that. There are a lot of things I had the idea to do, planned on doing, then just didn’t follow through with it. (There are even more things I haven’t done that I haven’t thought of doing yet.)
There are a lot of things I have done.
So, have I done things because I’ve thought of a lot of things to do, and at least some of them have happened? Does the principle that the guy with the most home runs has the most strike-outs apply here? Or he who has the highest number of stolen bases also get thrown out the most?
Does a lot of success necessarily mean a lot of failure?
I saw a quote today that says, “Success and failure. We think of them as opposites, but they’re really not. They’re companions – the hero and the sidekick.” by Laurence Shames
To me, that means that in order to do great things, you need to do a lot of things.
And the way to do a lot of things is to get the ideas from your head out into reality, so they have some form and substance.
And the way to do that is to write.
That’s why blogging is so good for you.
Do you know what’s fun?
Especially if you have done something good in your life in the past. Sure, we always talk about focusing on the future and forgetting the past because there’s nothing we can do about what has already happened, and it seems like ‘the past’ is mostly associated with all the mistakes we made. But you know what? I’ve done a few good things in the past. And I think you have too.
So if you’re stuck in a rut, and things aren’t going so well, or you just need a boost…
That’s what I did today. And it worked. I was really impressed with myself. I’ve written some pretty good blog posts, that I completely forgot about.
I have been in somewhat of a blog posting fog, not able to produce very much at all. (Now if you haven’t been following, I switched my blogging from here to http://grootship.com which is a more focused topic, which may be why it’s harder to produce every day.) So I decided to look back and see how I was able to crank out something every day.
And I was impressed.
Then what happened? I started writing this post. It didn’t take any planning or real effort at all, it just came to me, “I’ve got to write this.”
So it worked.
Maybe it’ll work for you.
The main way people are spreading word about their ‘stuff’ is to ask people who can reach a lot of people to talk about it. In other words, they ask famous bloggers to blog about it.
This is somewhat analagous to trying to get your commercial on TV during the Super Bowl instead of putting it up on a local PBS channel. But I think there is less money that exchanges hands, even though it is probably more effective advertising.
So if you want to try and ask a famous blogger to promote your stuff, Chris Brogan has some great tips. And it involves a little more effort than slappin’ down dollar bills. This is the ‘Trust Economy’, maybe more work, but probably more valuable than cash.
There’s also another tactic you can use in this new economy. Instead of asking a famous blogger like Chris Brogan to promote your stuff, you can also easily ask someone else you already know (built trust with) to blog about your stuff. Sure, their blog may not go out to hundreds of thousands of people, but maybe they might reach a few people. And who knows, maybe those few people might tell a few more people about your stuff, and so on.
If you get enough small time people blogging about it, you just might reach a big time audience.
I guess what I’m saying is that if you want me to mention something for you, just go ahead and ask. It could be a mutual benefit for both of us. (If your thing is really cool.)