Tag: twitter

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A telephone call

There really is no end to what’s happening ‘out there’ and who are the movers and shakers. 

I found another one, Dave Winer, who pioneered the development of weblogs, syndication (RSS), podcasting, outlining, and web content management software.  He is a former contributing editor at Wired Magazine, research fellow at Harvard Law School, entrepreneur, and investor in web media companies.

What was interesting to me was his  podcast phone call with Chris Brogan, marketing mogul. 

What do you do when you want the world to hear what a smart, influencial person has to say about the latest trends in social marketing?  Call him up, record the conversation, and create a podcast.  Genious.

It’s 30 minutes long, but you don’t have to listen to the whole thing.  It’s just kind of fun to listen to two smart guys having a conversation.  Plus, you can learn something about what’s happening in the twitter, blog, web 2.0 world.

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Lessons on Marketing from Twitter

I really don’t like referring to one blogger all the time, and I don’t even read his blog every day, but somehow I stumbled on this post and thought it was relevant to my post yesterday.  (And as I write this, I’m watching a Nightline story on Twitter, so I feel like I’m right on the cutting edge of relevance.)

There are two concepts that Chris demonstrates in his post:

  1. The new marketing is about personal, human contact that is easy now because of web tools, not the spam messages that are also easy with the new tools.  Spam is the lazy way, and the old school business model, which actually damages your reputation and is more detrimental to your business than the few sales or traffic you may get from it.
  2. The new web tools (and influence built with them) also allow changes to be made quickly, which makes your business nimble and responsive, able to address your customer’s concerns instantly.  And that is invaluable to your customer, in fact, so amazing that they might tell all their friends about how you treated them so well.  And that’s really good for you.

 

I guess the overall message is that we should be careful about every interaction we have with anyone, because that is who we are to that person, especially if they have no other information on which to base their impressions.

So this post actually ends up being about the new marketing and not so much about Twitter.  Because you can do good and bad marketing with other tools also.

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Everyone’s doing it

Okay, maybe not everyone.  I’m not even doing it on a regular basis.

But I know about it, and I dable.

What am I talking about?        Twitter.

Even if you think it is a complete waste of time and has absolutely no value, you should understand it, and how and why it works.

I’m sure people thought telephones, TV, the internet, and blogging were useless and of no value when they started also.  Hindsight is always 20/20.

It appears that people are really helping their business with it, along with plenty of other useful features, such as organizing live groups in an instant, emergency messages, and knowing what is going on in general.

So here’s a pretty good Beginner’s Guide I came across.  I’m sure there are many others. 

Check it out if you’re curious.

Remember, only the curious learn new things.